
Breaking the Health Insurance Mold: The New Health Plan Playbook with Louis Bernardi [Ep. 176]
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Health insurance is one of the largest expenses for many businesses, but are you getting what you’re paying for?
In this eye-opening episode, Larry Heller, CFP®, speaks with Louis Bernardi of BrightPath Benefit Advisors about the outdated and opaque nature of most employer-sponsored health insurance plans. Louis reveals how major carriers prioritize shareholder profits over actual care and explains how his PLAN system and data-driven strategies are helping employers cut costs while providing better healthcare options for employees.
From skyrocketing pharmacy costs to hidden MRI fees, Lou unpacks the waste baked into the system and provides actionable strategies to fix it. This is a behind-the-scenes look at an advanced strategy most employers haven’t even heard of.
Key discussions in this release include:
- Why traditional health insurance models are broken
- The hidden data behind skyrocketing healthcare costs
- How Lou’s PLAN system (Prioritize, Leverage, Align, Navigate) helps optimize benefit design
- Real-world savings on pharmacy and imaging costs
- Options for companies of all sizes
- And more!
Connect with Louis Bernardi:
Connect with Larry Heller:
- (631) 248-3600
- Schedule a 20-Minute Call
- Heller Wealth Management
- LinkedIn: Larry Heller, CFP®, CDFA®, CPA
- YouTube: Life Unlimited with Larry Heller, CFP®
About Our Guest:
Louis Bernardi is the Founder & Benefit Optimization Officer of BritePath. Lou is the innovator behind BritePath, the benefit strategy that flattens the curve on health insurance costs. BritePath helps benefit decision makers reset their expectations with advanced analytics & insights that make them and their members more informed health care consumers capable of changing the trajectory of the cost and quality of their employer-sponsored health insurance plan. Pay More, Get Less is replaced by a High-Performance Health Care Plan that allows them to finally start winning.
Lou is proud to be among the first 150 advisors accepted into Health Rosetta; an eco-system of forward-thinking advisors and solution partners that share his passion for helping people and businesses customize health plans that enhance benefits, improve outcomes and reduce costs.
Lou is also involved with Aspirational Healthcare, Free Market Medical and is a Forbes Business Council member.